Archive for the ‘conferences’ Category
Universal Truths of Hispanic Email Marketing
Wednesday, June 11th, 2008
As I prepare to give a presentation on Hispanic email marketing at the DM Days Conference in New York tomorrow (June 12, 2008), I found it helpful to put together a set of “Universal Truths” or best practices for email marketing. My thinking was that there are key tenets that should be followed by all [...]
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Ad:tech Miami thoughts on the agency of the future
Thursday, June 5th, 2008
I just left Miami Beach and the 2nd annual ad:tech Miami conference. Per Danny's earlier post, there was a noticeable drop in attendance from last year (I didn't attend, but I also heard the same comments from past attendees). However, I was found most of the panel discussions insightful and interesting – particularly the ones [...]
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Where is everybody?
Wednesday, June 4th, 2008
Ad:Tech Miami is this week. I'm hearing from several sources that attendance is way down from last year. Where is everybody? Are people cutting back on expenses because of worries about the economy? Is Hispanic advertising so busy that nobody has time to go have drinks on Batanga's dime? Or Terra's? transunion credit score range [...]
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12th Annual Hispanic Marketing Midwest Conference
Thursday, May 1st, 2008
Another day, another conference in another city! I just got back from the 12th Annual Hispanic Marketing Midwest Conference in St. Paul, Minnesota… yes, you read that correctly, Minnesota. This is the 12th installment of what I didn't realize is the one of the largest Hispanic marketing conferences in the Midwest. In fact, I didn't [...]
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Multicultural Marketing for the Financial Services and Insurance Industries
Wednesday, April 30th, 2008
I just spoke at a very interesting conference in Chicago yesterday – the 5th Annual Multicultural Marketing for the Financial Services and Insurance Industries conference. Although the conference was small in attendance (around 60 total attendees), most of the people there were heavy hitters from the largest financial services and healthcare companies in the U.S. [...]
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