Archive for the ‘conferences’ Category
Recruiting Hispanics in the Digital Age
Thursday, June 3rd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10)
An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach.
One area of significant interest is diversity recruitment. More and more organizations in a [...]
Posted in Diversity, Web 2.0, advertising, conferences, events, hispanic, interactive, marketing, online, recruitment, social media, social networking | No Comments »
As Agencies Evolve, Where Do Hispanic Shops Fit?
Thursday, May 6th, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10)
Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing.
Corcoran’s session, entitled “The Role of Agencies [...]
Posted in Multicultural Advertising, PR, advertising, conferences, events, hispanic, interactive, marketing, media, multicultural, research, social media | 1 Comment »
[Multicultural] Thoughts from BlogWorld
Wednesday, October 28th, 2009
As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]
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Posted in GLBT, african american, asian, blogs, conferences, demographics, events, hispanic, marketing, multicultural, social media, urban | 2 Comments »
Multicultural Blogging Panel Discussion at BlogWorld Expo
Friday, October 16th, 2009
The term “multicultural†has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]
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Posted in GLBT, Multicultural Advertising, african american, asian, blogs, conferences, events, hispanic, multicultural, social media, social networking | No Comments »
Everybody’s a social media expert!
Tuesday, July 7th, 2009
How to figure out who’s for real in the burgeoning world of social media experts.
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Posted in Facebook, Multicultural Advertising, Web 2.0, advertising, african american, asian, blogs, conferences, hispanic, interactive, marketing, multicultural, online, social media, social networking, twitter | No Comments »
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