conferences « Think Multicultural

What’s New In Multicultural Advertising?

Tuesday, July 5th, 2011

One of my jobs on the steering committee for Advertising Week DC is to help coordinate the panel on “What’s New in Multicultural Advertising.” We have done a lot of work on the panel and have some terrific panelists lined up. It should be a terrific conversation. While working on this project, I got to [...]

Posted in advertising, conferences, multicultural, Multicultural Advertising | 2 Comments »

Elevating the level of conversation about Hispanic marketing

Thursday, June 9th, 2011

Is it me or has the general tone and caliber of discussion about Hispanic marketing descended in the last few years? Doesn’t it seem like all the articles, conference presentations, and news around the Hispanic market focus on tactics and the status quo these days (and for that matter the last 5 years)? It seems [...]

Posted in advertising, blogs, conferences, demographics, hispanic, marketing, multicultural, Multicultural Advertising, research, technology | 2 Comments »

Introducing the Hispanic Persona Project

Thursday, March 31st, 2011

In my last article, I posited the question “Are we approaching Hispanic Social Media all wrong?” Has 40+ years of Hispanic advertising based on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, demographics and culture if [...]

Posted in advertising, conferences, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, social networking, Web 2.0 | No Comments »

More on “Digital Divas”

Tuesday, March 8th, 2011

So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the “Digital Divas” event, belittling the panelists, or in any way questioning the quality of the event. Second, I was not writing an article summarizing the particulars of the event, as a [...]

Posted in blogs, conferences, Controversy, events, hispanic, marketing, media, multicultural, online, PR, social media | 4 Comments »

Are we approaching Hispanic Social Media all wrong?

Thursday, March 3rd, 2011

(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Hispanics and how they use social media. A steady flow of conferences, panel discussions, [...]

Posted in advertising, conferences, demographics, events, Facebook, hispanic, immigration, interactive, marketing, media, multicultural, online, print, radio, research, social media, social networking, technology, TV, twitter | 3 Comments »