Archive for the ‘conferences’ Category
[Multicultural] Thoughts from BlogWorld
Wednesday, October 28th, 2009
As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]
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Multicultural Blogging Panel Discussion at BlogWorld Expo
Friday, October 16th, 2009
The term “multicultural†has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]
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Everybody’s a social media expert!
Tuesday, July 7th, 2009
How to figure out who’s for real in the burgeoning world of social media experts.
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Why doesn’t Hispanic direct response get more attention?
Friday, October 3rd, 2008
I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here.
It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.
Thoughts from IAB MIXX Conference
Friday, September 26th, 2008
I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week.
First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]
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