Archive for the ‘conferences’ Category

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Hispanic Marketing Conferences and the State of the Industry

Thursday, May 2nd, 2013

I go to my fair share of conferences from digital marketing to advertising to PR to social media and direct marketing. For some reason, the stars aligned this April and I found myself speaking and attending three different conferences on Hispanic marketing: • Hispanicize 2013 • AHAA 2013 (Association of Hispanic Advertising Agencies) • Digital [...]

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Posted in advertising, conferences, demographics, digital, entrepreneurship, events, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, politics, PR, press, research, technology, youth | Comments Off

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

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Posted in african american, asian, blogs, conferences, demographics, events, GLBT, hispanic, marketing, multicultural, social media, urban | 2 Comments »

Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Posted in african american, asian, blogs, conferences, events, GLBT, hispanic, multicultural, Multicultural Advertising, social media, social networking | No Comments »

Everybody’s a social media expert!

Tuesday, July 7th, 2009

How to figure out who’s for real in the burgeoning world of social media experts.

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Posted in advertising, african american, asian, blogs, conferences, Facebook, hispanic, interactive, marketing, multicultural, Multicultural Advertising, online, social media, social networking, twitter, Web 2.0 | No Comments »

Why doesn’t Hispanic direct response get more attention?

Friday, October 3rd, 2008

I wrote a piece yesterday on the lack of Hispanic advertising industry recognition for direct response campaign. You can read the article here. It’s already stirred a lively discussion in our agency – would love to hear your thoughts and comments.

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Posted in advertising, conferences, demographics, hispanic, marketing, TV | No Comments »

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