Archive for the ‘blogs’ Category
MTV Research on Online Hispanic Youth
Wednesday, January 5th, 2011
I finally got around to reading a recent MediaPost Engage Hispanic post by Nancy Tellet and Jose Tillan from MTV Networks on some research they shared at the AHAA Conference back in November on Hispanic Youth and their online behavior and attitudes. It’s a short read and worth a few minutes of your time. While [...]
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Thoughts on the Latino2 Conference and LATISM in general
Wednesday, September 29th, 2010
On September 18, 2010, the group known as LATISM (Latinos in Social Media) and their sister California group – Latino2 – held a conference at the LA Convention Center entitled “Latino2: All Things Latino in the Digital Age.” The event was billed as the first stop in a multi-city tour of California by LATISM. LATISM [...]
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Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10) If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social. Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly [...]
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Hispanics and E-commerce
Thursday, August 5th, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10) Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white [...]
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Another take on diminishing Hispanic TV viewership
Saturday, May 22nd, 2010
My friend and colleague Ken Muench posted a great analysis last month on the dismal (and disturbing) Hispanic TV viewership numbers… Everything he says is right on, but I have a different perspective on this. Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall resulting from the collosal shift in [...]
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