blogs « Think Multicultural

Has 2011 actually been the year of creative destruction in Hispanic marketing?

Thursday, September 29th, 2011

If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]

Posted in advertising, blogs, Controversy, demographics, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, research, social media, social networking, technology, TV, youth | 1 Comment »

Moving beyond language in Hispanic advertising

Thursday, July 21st, 2011

David Morse, head of research firm New American Dimensions, just published a nice piece on AdAge’s Big Tent blog declaring that Hispanic advertising needs to move beyond language, or the Spanish language to be precise. Obviously this is a philosophy I have embraced for years, so it’s nice to hear a smart colleague join the [...]

Posted in advertising, blogs, demographics, hispanic, marketing, media, multicultural, Multicultural Advertising, radio, research, TV, youth | 3 Comments »

Hispanic advertising goes digital…sort of

Thursday, July 7th, 2011

I was watching the Copa de Oro finals match between the US and Mexico on Univision a few weeks ago (as were many millions of other Hispanics). Besides a great game, it was a unique opportunity for me to watch more than four hours of Univision programming and about 40 minutes of Spanish TV advertising. [...]

Posted in advertising, blogs, Facebook, hispanic, interactive, marketing, media, multicultural, Multicultural Advertising, online, research, social media, TV, Web 2.0 | No Comments »

Elevating the level of conversation about Hispanic marketing

Thursday, June 9th, 2011

Is it me or has the general tone and caliber of discussion about Hispanic marketing descended in the last few years? Doesn’t it seem like all the articles, conference presentations, and news around the Hispanic market focus on tactics and the status quo these days (and for that matter the last 5 years)? It seems [...]

Posted in advertising, blogs, conferences, demographics, hispanic, marketing, multicultural, Multicultural Advertising, research, technology | 2 Comments »

More on “Digital Divas”

Tuesday, March 8th, 2011

So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the “Digital Divas” event, belittling the panelists, or in any way questioning the quality of the event. Second, I was not writing an article summarizing the particulars of the event, as a [...]

Posted in blogs, conferences, Controversy, events, hispanic, marketing, media, multicultural, online, PR, social media | 4 Comments »