Archive for the ‘blogs’ Category
Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10)
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly social [...]
Hispanics and E-commerce
Thursday, August 5th, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10)
Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, yet it is rarely given more attention than a small section of a larger white paper [...]
Another take on diminishing Hispanic TV viewership
Saturday, May 22nd, 2010
My friend and colleague Ken Muench posted a great analysis last month on the dismal (and disturbing) Hispanic TV viewership numbers…
Everything he says is right on, but I have a different perspective on this.
Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall resulting from the collosal shift in media consumption. [...]
Welcome to the new ThinkMulticultural.com!
Wednesday, February 24th, 2010
Check out the new look ThinkMulticultural.com blog!
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“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.
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