Archive for the ‘blogs’ Category
Welcome to the new ThinkMulticultural.com!
Wednesday, February 24th, 2010
Check out the new look ThinkMulticultural.com blog!
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“Build A [Hispanic] Word-Of-Mouth Campaign”
Tuesday, November 10th, 2009
Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.
[Multicultural] Thoughts from BlogWorld
Wednesday, October 28th, 2009
As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]
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Multicultural Blogging Panel Discussion at BlogWorld Expo
Friday, October 16th, 2009
The term “multicultural†has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]
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The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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