asian « Think Multicultural

The continued, subtle and incessant attack on multicultural agencies

Monday, June 1st, 2009

Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]

Posted in advertising, african american, asian, GLBT, hispanic, marketing, media, urban | No Comments »

Selling Online? Reach Out to the Asian Market

Monday, March 16th, 2009

eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online. However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of all Americans. [...]

Posted in asian, e-commerce, online, research | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]

Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

AP Story on Multicultural Advertising

Monday, March 2nd, 2009

There is an interesting story working the wires by the AP regarding multicultural advertising in the post-Obama election world. The piece prompts an interesting question – does multicultural advertising reflect the world we live in today or is it helping shape the world. The classic “chicken or the egg” question. Would love to hear your [...]

Posted in advertising, african american, asian, demographics, hispanic, marketing, media, multicultural, press, TV | 1 Comment »

The Multicultural Social Media Agency of Record

Monday, February 9th, 2009

If you’ve worked in multicultural marketing at any point in your professional life, you undoubtedly heard some reference to what makes multicultural audiences different from their general market counterparts. One point of difference I have heard over and over, in various forms and variations, for audiences as diverse as Hispanics, African-Americans, and even Asian Americans, [...]

Posted in advertising, african american, asian, blogs, demographics, hispanic, interactive, marketing, media, multicultural, online, social networking, technology | No Comments »