Archive for the ‘asian’ Category
Project MC
Monday, July 20th, 2009
An update and evaluation of Project MC – A Community for Multicultural Advertising Professionals
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How to reach [multicultural] youth
Tuesday, July 14th, 2009
Some interesting reports and articles on how to reach multicultural and general market youth
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Everybody’s a social media expert!
Tuesday, July 7th, 2009
How to figure out who’s for real in the burgeoning world of social media experts.
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The continued, subtle and incessant attack on multicultural agencies
Monday, June 1st, 2009
Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]
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Selling Online? Reach Out to the Asian Market
Monday, March 16th, 2009
eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online. However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of all Americans. [...]
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