Archive for the ‘african american’ Category
Analytics in Multicultural Advertising
Wednesday, January 14th, 2009
How many Hispanic, African American, or Asian ad agencies do you know that have an analytics department. Heck, how many do you know that have a person on staff that is well versed in marketing analytics? In case you’re not familiar with this marketing discipline, it is fairly new discipline focused on the use of [...]
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BusinessWeek article on Minority Online Marketing
Friday, December 19th, 2008
If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing. While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets. There [...]
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DraftFCB selects D’Exposito & Partners as Hispanic Agency for Census 2010
Monday, November 10th, 2008
I’ve heard from sources within DraftFCB that D’Exposito & Partners has been awarded some of the Hispanic advertising of the Census 2010 ad campaign. Congratulations to D’Exposito. DraftFCB is the prime contractor on the $200 million Census 2010 campaign, and is subcontracting some of the Hispanic portion of that contract to D’Exposito. It appears that [...]
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Arbitron’s new PPM system’s effect on online advertising?
Monday, October 6th, 2008
As a member of the Association of Hispanic Advertising Agencies, I have been tracking the controversy regarding Arbitron’s new Portable People Meter (PPM) tracking service for radio for the last few months. This whole PPM thing appears to be a real threat to Hispanic advertising. While I have only casually been following the controversy, and [...]
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Nissan’s new multicultural agency
Wednesday, October 1st, 2008
If you haven’t heard yet, Nissan has selected a team of Omnicom agencies to handle their multicultural business, valued at over $35 million per year. If you have an AdAge account, you can read the story here. I am really fascinated by the process and ultimately the decision Nissan made. Announced early in the year [...]
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