african american « Think Multicultural

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post. As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. [...]

Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

AP Story on Multicultural Advertising

Monday, March 2nd, 2009

There is an interesting story working the wires by the AP regarding multicultural advertising in the post-Obama election world. The piece prompts an interesting question – does multicultural advertising reflect the world we live in today or is it helping shape the world. The classic “chicken or the egg” question. Would love to hear your [...]

Posted in advertising, african american, asian, demographics, hispanic, marketing, media, multicultural, press, TV | 1 Comment »

The Multicultural Social Media Agency of Record

Monday, February 9th, 2009

If you’ve worked in multicultural marketing at any point in your professional life, you undoubtedly heard some reference to what makes multicultural audiences different from their general market counterparts. One point of difference I have heard over and over, in various forms and variations, for audiences as diverse as Hispanics, African-Americans, and even Asian Americans, [...]

Posted in advertising, african american, asian, blogs, demographics, hispanic, interactive, marketing, media, multicultural, online, social networking, technology | No Comments »

Analytics in Multicultural Advertising

Wednesday, January 14th, 2009

How many Hispanic, African American, or Asian ad agencies do you know that have an analytics department. Heck, how many do you know that have a person on staff that is well versed in marketing analytics? In case youâ€™re not familiar with this marketing discipline, it is fairly new discipline focused on the use of [...]

Posted in advertising, african american, asian, hispanic, interactive, marketing, media, multicultural | No Comments »

BusinessWeek article on Minority Online Marketing

Friday, December 19th, 2008

If you haven’t seen it, BusinessWeek published a piece on the growth and opportunity in multicultural online marketing. While the article quotes some new data from eMarketer (based on some not-so-new data from sources like Pew and the ANA), it’s a nice affirmation of the growing importance of digital advertising in the multicultural markets. There [...]

Posted in advertising, african american, asian, demographics, GLBT, hispanic, interactive, marketing, media, multicultural, online, press, social networking | No Comments »