african american « Think Multicultural

Everybody’s a social media expert!

Tuesday, July 7th, 2009

How to figure out who’s for real in the burgeoning world of social media experts.

Posted in Facebook, Multicultural Advertising, Web 2.0, advertising, african american, asian, blogs, conferences, hispanic, interactive, marketing, multicultural, online, social media, social networking, twitter | No Comments »

Burrell joins the digital advertising age – it’s about time!

Thursday, June 11th, 2009

30-year African-American advertising veteran shop Burrell Comunications announced today that they have hired Don Moore, formerly of Google, to launch their new digital service group Burrell Digital. You can read the full press release here.
I applaud Burrell for the hire and expansion into digital. A lot of Af-Am ad agencies pay digital a lot of [...]

Posted in Multicultural Advertising, advertising, african american, interactive, marketing, media, multicultural, online, urban | No Comments »

The continued, subtle and incessant attack on multicultural agencies

Monday, June 1st, 2009

Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies.
Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the general [...]

Posted in GLBT, advertising, african american, asian, hispanic, marketing, media, urban | No Comments »

More chatter on the multicultural vs general market agency battles

Friday, March 13th, 2009

AgencySpy has an interesting (and somewhat graphic for all the kids at home) take on the AdAge piece by Alberto Ferrer I referred to in my last post.
As I was reading this piece, I was particularly happy to see someone finally address the opportunity / missed opportunity to take on digital by multicultural shops. According [...]

Posted in advertising, african american, asian, events, hispanic, interactive, marketing, multicultural, online, urban | No Comments »

AP Story on Multicultural Advertising

Monday, March 2nd, 2009

There is an interesting story working the wires by the AP regarding multicultural advertising in the post-Obama election world.
The piece prompts an interesting question – does multicultural advertising reflect the world we live in today or is it helping shape the world. The classic “chicken or the egg” question.
Would love to hear your thoughts.
Jose

Posted in TV, advertising, african american, asian, demographics, hispanic, marketing, media, multicultural, press | 1 Comment »