Archive for the ‘african american’ Category
Project MC
Monday, July 20th, 2009
An update and evaluation of Project MC – A Community for Multicultural Advertising Professionals
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How to reach [multicultural] youth
Tuesday, July 14th, 2009
Some interesting reports and articles on how to reach multicultural and general market youth
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Everybody’s a social media expert!
Tuesday, July 7th, 2009
How to figure out who’s for real in the burgeoning world of social media experts.
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Burrell joins the digital advertising age – it’s about time!
Thursday, June 11th, 2009
30-year African-American advertising veteran shop Burrell Comunications announced today that they have hired Don Moore, formerly of Google, to launch their new digital service group Burrell Digital. You can read the full press release here. I applaud Burrell for the hire and expansion into digital. A lot of Af-Am ad agencies pay digital a lot [...]
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The continued, subtle and incessant attack on multicultural agencies
Monday, June 1st, 2009
Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies. Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the [...]
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