Archive for the ‘african american’ Category

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

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Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Where are the African American and Asian Fact Packs?

Wednesday, July 29th, 2009

Why have the African American and Asian advertising media and advertising industry not been as successful as their Hispanic counterparts in forming trade groups and getting their message out?

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Project MC

Monday, July 20th, 2009

An update and evaluation of Project MC – A Community for Multicultural Advertising Professionals

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How to reach [multicultural] youth

Tuesday, July 14th, 2009

Some interesting reports and articles on how to reach multicultural and general market youth

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