advertising « Think Multicultural

8 Predictions that Won’t Happen in Hispanic Marketing in 2012

Thursday, January 5th, 2012

It’s that time of year – when all the prediction articles come out. Not one to be left behind, I have decided to take a stab at some bold predictions for what I see happening in Hispanic marketing in 2012. However, in my contrarian tradition, I’ve decided to make 8 predictions of what I don’t [...]

Posted in advertising, demographics, entrepreneurship, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, print, radio, research, social media, social networking, TV, twitter | No Comments »

Moving beyond the Hispanic “Right Spend” Argument

Thursday, November 3rd, 2011

If there is a concept older than the abuelita in the Spanish language TV spot it’s the argument that marketers are not investing enough in U.S. Hispanic advertising and media – that they haven’t reached the mythical “right spend” figure. Right spend is usually defined as the percentage of a marketers advertising and marketing budget [...]

Posted in advertising, hispanic, marketing, media, metrics, multicultural, Multicultural Advertising, online, PR, research, social networking, TV | 1 Comment »

Has 2011 actually been the year of creative destruction in Hispanic marketing?

Thursday, September 29th, 2011

If you read my blog posts either here or on MediaPost with any regularity, you’ve likely read my controversial January 2011 piece entitled “2011: The Year Of Creative Destruction.” If you haven’t read it, give it a once over (it’s re-posted at the end of this blog) As we near the end of 2011 (isn’t [...]

Posted in advertising, blogs, Controversy, demographics, hispanic, interactive, marketing, media, mobile, multicultural, Multicultural Advertising, online, PR, research, social media, social networking, technology, TV, youth | 1 Comment »

Was the 2010 Census anti-climactic for the Hispanic marketing industry?

Thursday, September 1st, 2011

Anyone who has been in the business of Hispanic marketing for 20+ years will tell you that the 1990 and 2000 Census results were game-changers for the business. The two Census results that ended the 20th century brought the industry to life, catalyzed a huge expansion in both the media and advertising sides of the [...]

Posted in advertising, demographics, economics, hispanic, marketing, multicultural, Multicultural Advertising, research | No Comments »