Archive for the ‘advertising’ Category
Some Digital Concerns from the AHAA Conference – Day 1
Monday, November 5th, 2007
This year’s AHAA conference was provocatively titled “Is Hispanic Advertising Dead?†I personally think the title and theme of the conference was very timely considering the amount of change occurring in the media and marketing world in general, not to mention the heightened competitive pressure Hispanic ad agencies are feeling from general market ad agencies [...]
Read more
ThinkMulticultural at AHAA
Wednesday, October 31st, 2007
ThinkMulticultural will be at the AHAA Conference in New York today through Friday. We'll have reports from the conference, including a special guests blogger cove buy cheap cigarettes ring the sessions and parties. I will be at the Admixture table in the registration area, so come by and say hi if you're at the conference [...]
Read more
Don’t Fear Online Marketing
Tuesday, October 30th, 2007
Earlier this month, the IAB, ANA, AAAA, and Booz Allen Hamilton released some results of a study called “Marketing & Media Ecosystem 2010.” According to the study of marketers, agencies, and media company senior executives, over 90% of them plan to increase spending on digital marketing initiatives. However, the report goes on to say that [...]
Read more
Ruby Rizo from Bromley
Friday, October 26th, 2007
There’s a blog post over at Multimedia Jounalism on a talk by Ruby Rizo from Bromley that talks mostly about Hispanic audience segmentation and also throws in the misconception that Hispanics are not online. But the interesting thing was this part: I had previously thought all that needed to be done to translate a brands [...]
Read more
More on the Death of Marketing y Medios
Thursday, October 25th, 2007
Seemingly in response to my questions from yesterday, Adweek released an “Open Letter to MyM Clients and Readers” today. According to Adweek, the reason that they killed MyM is because Hispanic advertising is no longer a separate discipline, but rather an essential part of advertisers’ broader marketing plans. As they wrote: As marketers are becoming [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
