Archive for the ‘advertising’ Category
Gay and Lesbian Internet Users
Tuesday, July 8th, 2008
I finally had a chance to read through the November 2007 eMarketer Report: “Gay and Lesbian Internet Users:The GLBT Community.” First off, if you are at all interested in the GLBT community, this report is a must-read (I know, it’s $695 – but well worth it). The 20 page report pulls together a lot of [...]
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A big deal that bodes well for integrated Hispanic communications
Monday, June 30th, 2008
Those of you who follow the Hispanic advertising trades have probably already read about Zubi Advertising's $80 million multi-platform, multi-client media buy on Univision.com. I think this is a fantastic example of what a lot of forward-thinking professionals in Hispanic advertising have been pushing for many years – truly integrated marketing programs to reach the [...]
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Response from HMW to "It’s 2008 and we’re still talking about building branded Web sites?"
Wednesday, June 18th, 2008
***THIS IS A RESPONSE FROM HMW TO OUR RECENT POST It’s 2008 and we’re still talking about building branded Web sites?*** Thank you very much for your comments on the Special Report I researched, reported on and authored for Hispanic Market Weekly. I invite other industry leaders, movers and shakers to read the piece for [...]
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Testing creative online… before going offline
Wednesday, June 18th, 2008
For those of you that do a lot of online advertising, you know how effective A-B testing can be. Online Creative A/B testing is based on the classic model of testing against a control. For example, one basic element in a banner ad creative is changed to enable an apples-to-apples test. Alternate versions of the [...]
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It's 2008 and we're still talking about building branded Web sites?
Monday, June 16th, 2008
I just finshed reading Hispanic Market Weekly's lead story on Internet marketing in the U.S. Hispanic market titled “An Online Connection.” While I am thrilled that leading industry publications like HMW are writing more and more about the Internet and digital advertising to the U.S. Hispanic market, I was more than a little disappointed with [...]
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