Archive for the ‘advertising’ Category
Thoughts from IAB MIXX Conference
Friday, September 26th, 2008
I had the opportunity to attend the IAB MIXX Conference and Awards ceremony on Monday and Tuesday of this week. First off, I’m glad that OMMA and MIXX figured out a way to hold their annual New York conferences on different days. MIXX managed to finagle having theirs during the first two days of Advertising [...]
Read more
How to target Hispanics using Paid Search
Thursday, September 25th, 2008
As part of a monthly column I pen for SearchEngineLand.com, I recently wrote a piece on some tactical recommendations for developing a Hispanic-focused Paid Search (aka PPC) campaign. We’ve been implementing these types of Hispanic SEM campaigns at Sensis for our clients for many years now, and I can honestly say they have always been [...]
Read more
‘Hispanic-fluentials’ and Blogging
Thursday, August 28th, 2008
TM’s own Jose Villa has a post over on MediaPost’s Engage:Hispanics titled ‘Hispanic-fluentials’ Share About Products, Brands about using blogs to reach the Hispanic market. Jose points out: The growth of the Hispanic blogosphere represents two very important trends. First, the growth in the number of Hispanics writing blogs represents the emergence of a new [...]
Read more
eMarketer and the Hispanic Media Puzzle
Wednesday, August 27th, 2008
eMarketer just released a report pointing out that although Hispanics under 35 spend more time online than watching TV, marketers looking to reach Hispanics continue to spend over twelve times as much on TV advertising than on online advertising. Twelve times as much? Seriously? That’s what economists call an inefficiency in the market, and marketers [...]
Read more
Obama’s text message bring mobile marketing to the forefront
Tuesday, August 26th, 2008
I’m sure you’ve all heard about Barack Obama’s text message announcement of his Vice Presidential running mate Joe Biden late Friday. According to Nielsen, the text message reached almost 3 million people / cell phones. While there is some debate as to whether the mobile announcement was a success (many news outlets broke the story [...]
Read more
Search the blog
Read the popular posts & comments
See blog posts from the past
