Archive for the ‘advertising’ Category
Hispanics are more social, but do they behave differently in social media?
Thursday, September 2nd, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 9/2/10)
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focuses on social media usage. Hispanics are active users of social media platforms, particularly social [...]
“Blue Ocean” Strategy for Hispanic Marketing Competitive Advantage
Tuesday, August 10th, 2010
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I started thinking about the positive potential of this statistic.
Think about this way – no one will argue that the Hispanic consumer isn’t important (there are $6 billion reasons why [...]
Some Irony in AdAge’s 2010 Hispanic Fact Pack
Friday, July 30th, 2010
So I was thumbing through AdAge’s latest installment of the annual Hispanic Fact Pack, and I was struck by something.
In addition to a solid combination of data and statistics on everything Hispanic advertising, the Fact Pack is full of ads from Hispanic media companies and ad agencies at the center of the industry. I counted [...]
Engaging Hispanic Businesses
Thursday, July 1st, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 7/1/10)
B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to [...]
Recruiting Hispanics in the Digital Age
Thursday, June 3rd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10)
An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach.
One area of significant interest is diversity recruitment. More and more organizations in a [...]
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