What's New In Multicultural Advertising?
July 5th, 2011
Posted by Danny Allen
One of my jobs on the steering committee for Advertising Week DC is to help coordinate the panel on “What’s New in Multicultural
Advertising.” We have done a lot of work on the panel and have some terr
ific panelists lined up. It should be a terrific conversation.
While working on this project, I got to wondering about what really is new in multicultural advertising. Is there a difference between what’s new in advertising and what’s new in multicultural advertising? With the trend of general market shops getting more multicultural work, particularly in media, many of the new strategies being applied to multicultural advertising are what is being used in the general market. On top of that, agencies like ours work tirelessly to stay ahead of advertising trends and bring new tools and tactics to multicultural advertising. So are there new developments in advertising that inherently apply to the multicultural market?
I have ideas on this, and I have already heard some interesting ideas from our panelists. Now I want to hear your thoughts.
So tell me, what’s new in multicultural advertising? What does the future hold for multicultural advertising? Are these any different from advertising as a whole? How do you differentiate between the two?
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