Young Hispanics – what term do you prefer?
June 14th, 2011
Posted by Jose Villa
NGLs – New Generation Latinos?
Remember Generación ñ?
It seems like every year a new term hits the industry to describe U.S.-born, acculturated Hispanic youth. While I don’t have a personal pre
ference, I think all these terms are starting to get confusing, especially to marketing executives that are the ultimate audience for such terminology. We need, as an industry, to get marketers to start thinking differently about the Hispanic market precisely because the change that these younger, 2nd and 3rd generation Latinos represent.
Unfortunately, the message gets lost
if we’re all talking in a different language. Not the mention the irony that most of us are in the brand building business – and we’re breaking one of our cardinal rules.
Maybe someone can launch a
massive online poll and we can all agree.
What do you think?
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