Archive for June, 2011
Is Univision's in-house ad agency good for the industry?
Tuesday, June 21st, 2011
Univision is getting into the advertising agency business. Is this a good thing for the Hispanic advertising business?
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Young Hispanics – what term do you prefer?
Tuesday, June 14th, 2011
NGLs – New Generation Latinos? Biculturals ? Latino Youth? Latino Millennials? Remember Generación ñ? It seems like every year a new term hits the industry to describe U.S.-born, acculturated Hispanic youth. While I don’t have a personal pre buy viagra online ference, I think all these terms are starting to get confusing, especially to marketing [...]
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Elevating the level of conversation about Hispanic marketing
Thursday, June 9th, 2011
Is it me or has the general tone and caliber of discussion about Hispanic marketing descended in the last few years? Doesn’t it seem like all the articles, conference presentations, and news around the Hispanic market focus on tactics and the stat generic cialis us quo these days (and for that matter the last 5 [...]
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Census Data And The Future of Hispanic Advertising
Thursday, June 2nd, 2011
The recent release of the full 2010 Census population figures has been driving the headlines in the world of Hispanic marketing the last few months. As anticipated by many, the full 2010 Census figures for the U.S. Hispanic population topped the 50 m Inbox Cash Blueprint illion mark. (50.5 million to be exact!) Fifty million [...]
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