Archive for May, 2011

How big is the LGBT market in the U.S.?

Sunday, May 8th, 2011

With all the 2010 Census numbers coming out and so much talk about the growing multicultural population (Hispanics, African Americans, Asians, etc.) one group that often times gets lumped in by marketers is missing from the conversation: the LGBT com order generic viagra munity. The reason is that the U.S. Census does not ask respondents [...]

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Posted in multicultural | 2 Comments »

Using Personas to Engage Hispanics: A “how-to guide”

Thursday, May 5th, 2011

During the last 3 months, I’ve been writing a great deal about personas and how they can serve as a new planning tool for Hispanic marketing in the digital age.

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Posted in technology | No Comments »

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