Knowledge @ Wharton just published an interesting piece evaluating the implications of the growing Hispanic population as revealed by the latest 2010 U.S. Census numbers.

I know everybody and their mother is putting out their analysis of the

U.S. Census figures these days, particularly as they relate to the Hispanic population. However this article is definitely worth your time, as it tackles some pretty big issues and implications, both in the near-term and in the future (a few generations out).

In full disclosure, I was interviewed for the article (my take on the implications for business and marketing is included) and Wharton is my alma mater.

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