Archive for March, 2011
Introducing the Hispanic Persona Project
Thursday, March 31st, 2011
In my last article, I posited the question “Are we approaching Hispanic Social Media all wrong?” Has 40+ years of Hispanic advertising base cheap viagra online d on language, demographics, and culture led us astray in the age of social media? My thesis was, and continues to be, that marketers need to move beyond language, [...]
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More on "Digital Divas"
Tuesday, March 8th, 2011
So my last post appears to have rubbed some folks the wrong way. Let me clear the air. First, I was not criticizing the
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"Digital Divas": Another Example of the Digital Divide
Sunday, March 6th, 2011
A story on HispanicPRBlog.com caught my attention today – and not for the reasons you might think. The story was about an event organized b generic cialis online y Porter Novelli and attended by numerous top Hispanic PR firms interviewing “Digital Divas.” The reason the story caught my attention was that I assumed it was [...]
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Are we approaching Hispanic Social Media all wrong?
Thursday, March 3rd, 2011
(an edited version of this article originally ran on MediaPost’s Engage Hispanic blog on 3/3/2011) Hispanic social media continues to be one of the hottest topics in the business of Hispanic marketing. More and more data comes out every week about Start Your Own Jewelry Party Business. Hispanics and how they use social media. A [...]
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