MTV Research on Online Hispanic Youth
January 5th, 2011
Posted by Jose Villa
I finally got around to reading a recent MediaPost Engage Hispanic post by Nancy Tellet and Jose Tillan from MTV Networks on some research they shared at the
AHAA Conference back in November on Hispanic Youth and their online behavior and attitudes. It’s a short read and worth a few minutes of your time.
While there was
nothing that jumped out as particularly “earth shattering” and surprising, I found the importance placed on online “window shopping” to be interesting. You have to figure that a lot of that type of activity was related to clothing, electronics, and other “lifestyle” categories, and a lot of that time was likely spent on sites like Amazon.com and BestBuy.com.
Needless to say, some interesting food for thought for a lot of brands in those lifestyle categories, especially after the 2010 Census figures come out. I anticipate some big, surprising numbers on the Hispanic youth market this spring.
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