So is Crispin Porter now doing Hispanic work or…
August 19th, 2010
Posted by Jose Villa
… is the Hispanic market now an afterthought for Burger King?
That was my initial thought after reading the latest headline about another big brand consolidating their Hispanic ad
vertising duties with their general market shop.
The trend is also popping up on the agency side, with MDC Partners deciding to fold it’s Hispanic agency Adrenalina into one of it’s general market shops
(I wonder if what used to be Adrenalina has some connection to the Burger King news, since CPB is also owned by MDC Partners?)
My original question ties back to whether CPB is now offering Hispanic marketing services (via the former Adrenalina team now at KBS+P?). If they are, then the predictions I made on my last AdAge article are coming true faster than even I thought.
If they are not, then the Hispanic market is no longer that important to Burger King.
Either way, this recent trend will force everyone involved in Hispanic marketing – brands, agencies, media companies – to rethink and potentially retool our business strategies.
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