Archive for August, 2010
So is Crispin Porter now doing Hispanic work or…
Thursday, August 19th, 2010
… is the Hispanic market now an afterthought for Burger King? That was my initial thought after reading the latest headline about another big brand consolidating their Hispanic ad buy cheap zithromax no prescription vertising duties with their general market shop. Obviously this year has seen a wave of this type of activity, starting with [...]
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"Blue Ocean" Strategy for Hispanic Marketing Competitive Advantage
Tuesday, August 10th, 2010
To continue my rant regarding the paltry 5% of Hispanic ad spend that went to digital media reported in the 2010 AdAge Hispanic Fact Pact, I star order lasix online ted thinking about the positive potential of this statistic. Think about this way – no one will argue that the Hispanic consumer isn’t important (there [...]
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Hispanics and E-commerce
Thursday, August 5th, 2010
(an edited version of this post originally ran on MediaPost’s Engage Hispanic blog on 8/5/10) Hispanics and e-commerce is a fascinating topic. A topic that has been covered in almost every major research report on Hispanic Internet use since 2000, buy priligy online yet it is rarely given more attention than a small section of [...]
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