Archive for June, 2010

Word of Mouth is the future of Hispanic advertising

Wednesday, June 30th, 2010

If you still haven't come around to the idea that technology-enabled word of mouth (WOM) marketing is the future of Hispanic advertising, check out this new research from eMarketer on how Hispanic women trust online buzz more than ads. Although cheap generic cialis the research looked at women both in the U.S. and Mexico, Argentina, [...]

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Recruiting Hispanics in the Digital Age

Thursday, June 3rd, 2010

(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 6/3/10) An encouraging sign that could indicate the economy is on the mend is increased interest from diverse organizations (Fortune 1000, government, non-profit, etc.) in recruitment advertising and outreach. One area of significant interest is diversity recruitment. More and more organizations in [...]

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