Another take on diminishing Hispanic TV viewership
May 22nd, 2010
Posted by Jose Villa
Everything he says is right on, but I have a different perspective on this.
Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall
resulting from the collosal shift in media consumption.
Think about it – one of the biggest threats to the traditional TV model of captive consumers are options and personalization.
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