Another take on diminishing Hispanic TV viewership
Everything he says is right on, but I have a different perspective on this.
Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall
resulting from the collosal shift in media consumption.
Think about it – one of the biggest threats to the traditional TV model of captive consumers are options and personalization.
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Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall resulting from the collosal shift in media consumption.
+1
Hola Jose! I’m sure you’re absolutely right. It’s a tough time to be a big old school, TV-centric Spanish language network. On the other hand, has anybody really cracked the nut? Has any one content provider got it right?
Or is there not really “a nut” to crack. To your point about options…is the answer and next evolution going to be simply massive fragmentation in Hispanic media? If everything is hyper personalized it would make sense.
I guess that leaves the Facebook Like’s and Google Ads in charge, then, doesn’t it? Since they cut across everything online, at least (and now with Google TV maybe more than online?)