Archive for May, 2010
Another take on diminishing Hispanic TV viewership
Saturday, May 22nd, 2010
My friend and colleague Ken Muench posted a great analysis last month on the dismal (and disturbing) Hispanic TV viewership numbers… Everything he says is right on, but I have a different perspective on this. Maybe the problem isn’t (just) diminishing Spanish TV viewership, but diminishing TV viewership overall cialis without prescription resulting from the [...]
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As Agencies Evolve, Where Do Hispanic Shops Fit?
Thursday, May 6th, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 5/6/10) Two weeks ago I had the opportunity to attend the Forrester Marketing Forum. There was one particular discussion, run by Forrester Analyst Sean Corcoran, that got me thinking a lot about the future of Hispanic marketing. Corcoran’s session, entitled “The Role [...]
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