Archive for April, 2010
The future of Hispanic advertising agencies
Tuesday, April 13th, 2010
I was interviewed by the folks over at Produ.com last week, and they asked me my thoughts on the Home Depot Hispanic agency controversy. Needless to say, Home Depot’s decision to assign their Hispanic duties to a brand new “Hispanic” division created by their general market agency, The Richards Group, after a full review, brings [...]
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Moore’s Law & Hispanic Marketing
Friday, April 2nd, 2010
(an edited version of this blog post originally ran on MediaPost’s EngageHispanic on 4/1/10) Moore’s law is a commonly referenced maxim in the technology industry that states that the number of transistors that can be placed inexpensively on an integrated circuit doubles approximately every 2 years. While this may sound like a lot of engineering [...]
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