If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block.

AdWeek published an article on their large, integrated, and ambitious social media programs.

Missing from all the buzz is any mention of Hispanic digital media or social media programs. Particularly H&R Block, who is using the Web and social media to answer consumer questions and create an “educational” halo around their service and brand.

Seems like a perfect platform to extend to the Hispanic market through social media, as tax preparation is usually more of a long term relationship based on education and trust in the Hispanic market. Screams social media to me…

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Tags: Hispanic social media, tax preparation