We’ve always been believers that “The Future of Advertising is Digital.” But don’t take our word for it. Mainardo de Nardis is CEO of OMD, Mediaweek’s Global Media Agency of the Year.

This year, said de Nardis, he will start planning what the agency should look like in five years. Two things are certain, he said: Everything will be different and digital will be at the core. And with the rapidly increasing pace of change, he added, “we have to start organizing today.”

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