Archive for February, 2010
The 2010 Census Spanish Web site
Thursday, February 25th, 2010
How the 2010 Census missed the mark with their Hispanic Web site.
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Welcome to the new ThinkMulticultural.com!
Wednesday, February 24th, 2010
Check out the new look ThinkMulticultural.com blog!
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Budget Allocation Modeling for the Hispanic Market
Friday, February 5th, 2010
An academically derived approach to properly allocating marketing budgets to the U.S. Hispanic market.
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Agency Web sites: Part Deux
Thursday, February 4th, 2010
So back in November I posted a critique of ad agency Web sites, prompted by the heralded launch of Lopez Negrete’s (a prominent Hispanic ad agency) new Web site. Besides a single comment on the post criticizing me for throwing stones while living in a glass house (I never claimed my agency’s Web site was [...]
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Tax Preparation Social Media Wars Ignore Hispanics
Wednesday, February 3rd, 2010
If you’re in the ad business, you’ve no doubt read about the big social and digital media programs launched by the tax preparation giants TurboTax and H&R Block. AdWeek published an article on their large, integrated, and ambitious social media programs. Missing from all the buzz is any mention of Hispanic digital media or social [...]
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