If you think your company or your Web site is too big or too well known to have to tailor your content or product to local cultural markets, think again. According to the WSJ, even Google is coming to the realization that different cultures surf the Web differently.

According to the story, Google is adding content to its famous simple white search box home page because Koreans go to search sites to find out what everyone else is searching for before starting their own search.

Good for Google for figuring this out. What does it mean for your Web site? For your other products?

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