http://www.thinkmulticultural.com/2009/11/10/creating-trial-and-word-of-mouth-activity-among-hispanics/ Multicultural advertising and marketing Thu, 04 Mar 2010 18:45:10 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.thinkmulticultural.com/2009/11/10/creating-trial-and-word-of-mouth-activity-among-hispanics/comment-page-1/#comment-7769 Karina Tweedell Fri, 13 Nov 2009 19:09:54 +0000 http://www.thinkmulticultural.com/?p=360#comment-7769 I find this post applicable and useful for pursuing other ethnic markets as well. There are so many more "vicious cycles" besides the above-mentioned Hispanic one. This situation gives more opportunities to reach out to those audiences and build a relationship. As you are saying, it's no longer that passive exposure to broad reach media, but a more personalized and engaging approach with the help of digital media, inviting people to interact with the brand. Better our abilities to select a segment of our target audience, more appropriate is our message, and hence is less likely to be disregarded. I find this post applicable and useful for pursuing other ethnic markets as well. There are so many more “vicious cycles” besides the above-mentioned Hispanic one. This situation gives more opportunities to reach out to those audiences and build a relationship. As you are saying, it’s no longer that passive exposure to broad reach media, but a more personalized and engaging approach with the help of digital media, inviting people to interact with the brand. Better our abilities to select a segment of our target audience, more appropriate is our message, and hence is less likely to be disregarded.

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