Archive for November, 2009

Agency Web sites

Wednesday, November 25th, 2009

With everyone having one foot out the door the day before Thanksgiving, I will send you all off with some quick thoughts on Lopez Negrete’s new Web site (a prominent Hispanic advertising based in Houston, Texas)
1. First, why is the launch of an agency Web site worthy of an email blast from HispanicAd.com? Was it [...]

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Posted in advertising, hispanic, interactive, metrics, online, press | 2 Comments »

“Build A [Hispanic] Word-Of-Mouth Campaign”

Tuesday, November 10th, 2009

Last week, I published my monthly article on MediaPost’s EngageHispanic blog discussing how to generate trial using word of mouth tactics in the Hispanic market. You can view the MediaPost article here.
I have posted a longer form version of the blog here on ThinkMulticultural.com.

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Posted in Multicultural Advertising, Web 2.0, advertising, blogs, hispanic, interactive, marketing, media, multicultural, online, social media, social networking | No Comments »

Creating Trial and Word of Mouth Activity Among Hispanics

Tuesday, November 10th, 2009

Anyone who’s worked in Hispanic marketing has heard this scenario before – a company, with an established presence in the U.S., has decided that they want to pursue the Hispanic market (a consumer market they had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and/or products and services [...]

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Posted in Multicultural Advertising, Web 2.0, advertising, demographics, hispanic, interactive, marketing, media, multicultural, online, social media | 1 Comment »

Twitter Land Grab

Thursday, November 5th, 2009

This is an interesting social media story growing out of an unfortunate news story.
It is all over the news that there was a shooting incident today at Ft. Hood outside of Killeen, TX.
The interesting social media story is that within hours, if not minutes, of the shootings the Austin American-Statesman set up a [...]

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Posted in Web 2.0, advertising, interactive, media, online, press, twitter | 1 Comment »

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