It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).

Unfortunately, there isn’t a lot of discussion as to how to successfully launch a social media program targeting Hispanics, including what your goals should be and where to start?

I wrote an article for MediaPost’s EngageHispanic column that addresses the tactical approach marketers should take in using social media within the Hispanic market. You can read it by clicking here.

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