Using social media to build a Hispanic community online
October 1st, 2009
Posted by Jose Villa
It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).
Unfortunately, there isn’t a lot of discussion as to how to successfully launch a social media program targeting Hispanics, including what your goals should be and where to start?
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