Archive for October, 2009

[Multicultural] Thoughts from BlogWorld

Wednesday, October 28th, 2009

As I mentioned in my last post, I had the opportunity to not only attend but also moderate a panel discussion at BlogWorld in Las Vegas last week. This was my first visit to BlogWorld, and aside from a few jokes pointed my way by some of my non-digital marketing / non-social media friends and [...]

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Posted in GLBT, african american, asian, blogs, conferences, demographics, events, hispanic, marketing, multicultural, social media, urban | 2 Comments »

Multicultural Blogging Panel Discussion at BlogWorld Expo

Friday, October 16th, 2009

The term “multicultural” has grown out the need of the marketing world to understand and categorize the various ethnic and lifestyle minorities that have emerged in the U.S. during the last 30 years. The term has come to represent an amalgamation of various ethnic and lifestyle groups that includes the Hispanic, African-American, Asian-American, and GLBT [...]

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Posted in GLBT, Multicultural Advertising, african american, asian, blogs, conferences, events, hispanic, multicultural, social media, social networking | No Comments »

Using social media to build a Hispanic community online

Thursday, October 1st, 2009

It seems like everyone is talking about Hispanics and social media. There is all kinds of data floating around the marketing and advertising industry about how Hispanics over-index in their use of social media like social networking (Facebook, MySpace) and content sharing (YouTube, Flickr).
Unfortunately, there isn’t a lot of discussion as to how to successfully [...]

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Posted in Facebook, Web 2.0, advertising, demographics, hispanic, interactive, marketing, multicultural, online, social media, social networking | No Comments »

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