Archive for August, 2009

Hey, online marketers! Embrace the GRP!

Sunday, August 23rd, 2009

There is always a lot of debate in interactive advertising about metrics. Do clicks matter? What is engagement? What’s an impression really worth? But the biggest debate by far is whether to use traditional advertising metrics such as reach, frequency, and GRP. Even here at ThinkMulticultural, we’ve been “preaching for [...]

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Posted in advertising, interactive, marketing, media, metrics | No Comments »

The brave new world of Hispanic advertising…

Thursday, August 20th, 2009

I’ve been preaching for a while that the old, closed brand management model based on awareness, reach and frequency is dead.
The shift to all things digital is rapidly changing the advertising business to a new paradigm – based on open brand stewardship, insights, impact and most of all ENGAGEMENT.
This same shift is taking place [...]

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Posted in advertising, demographics, hispanic, interactive, marketing, multicultural, online, social media | 1 Comment »

If digital agencies replace traditional agencies, where does that leave Hispanic agencies?

Tuesday, August 11th, 2009

If digital agencies replace traditional agencies, where does that leave hispanic agencies?

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Posted in advertising, interactive, marketing, media, press, technology | No Comments »

Sensis named second fastest growing Hispanic-owned business in America!

Thursday, August 6th, 2009

Sensis named second fastest growing Hispanic-owned business in America.

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Posted in PR, advertising, interactive, marketing, multicultural, non-sequitur, press | No Comments »

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