On Monday, Advertising Age released it’s annual Hispanic Fact Pack 2009 Edition. The publication is a great overview and reference manual on the Hispanic media and advertising industry, providing information on the top agencies, advertisers, demographic information, and new information tied to the changing media landscape. In fact, the 2009 Fact Pack includes some data on Hispanic use of social networking (although I would argue that Twitter is not a social network).

With 40+ pages of data, the Hispanic Fact Pack serves as a great bell weather for the overall Hispanic ad industry.

So I found myself wondering – where is the African American Fact Pack? How about the Asian Fact Pack? I know they are much smaller “industries” within the broader media and advertising markets, but don’t they deserve at least a 10 pager? At last count, there are a couple dozen African American ad agencies and even more Asian ad agencies. I know they don’t have the same number of players on the media side, but there are some significant media companies on the print, radio and even Cable TV fronts serving these markets.

This brings up a broader question – why haven’t these segments been able to create coalitions and aggregate their voices to have the same type of influence enjoyed by Hispanic advertising and media trade groups like AHAA, NAHP, and NAHJ? It can’t just be their market size – as both the African-American and Asian ad industries have seen significant growth buoyed by growing populations. I’d love to hear from African American and Asian advertising and media professionals to get their take.

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