According to Produ.com, MySpace Latino is no longer sporting a unique logo, and it appears to have been re-integrated into the main MySpace Web site.

There had been quite a bit of speculation in the past few weeks that the massive layoffs at MySpace were going to end one-year run of MySpace Latino. As GigaOM reported last week, MySpace Latino’s VP of Hispanic sales and strategy, Manny Miravete, left the company, and the site’s managing director, Victor Kong, reportedly left as well. The sales rep our agency worked with was also let go recently.

The question that arises from MySpace’s decision to shuttle MySpace Latino is whether this an indication that their Hispanic product was not viable or just a result of broader issues at MySpace. According to recent Quantcast data, 14% of MySpace users were Latino, compared to only 5% of Facebook’s users. Anecdotally, MySpace always performed very well for many of Latino youth-focused clients (in may occasions the strongest performer!).

I think we should keep an eye on how this unfolds, as it has significant implications for the future of Hispanic digital advertising.

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