Archive for July, 2009
Where are the African American and Asian Fact Packs?
Wednesday, July 29th, 2009
Why have the African American and Asian advertising media and advertising industry not been as successful as their Hispanic counterparts in forming trade groups and getting their message out?
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Have Hispanic ad agencies incorrectly pigeon-holed themselves?
Thursday, July 23rd, 2009
Should Hispanic ad agencies have more proactively positioned themselves to go after general market work?
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Project MC
Monday, July 20th, 2009
An update and evaluation of Project MC – A Community for Multicultural Advertising Professionals
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The Hispanic Youth Market – Too Big To Ignore
Thursday, July 16th, 2009
The Hispanic youth market is changing the face of the U.S. population and will undoubtedly change the advertising and media industry.
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How to reach [multicultural] youth
Tuesday, July 14th, 2009
Some interesting reports and articles on how to reach multicultural and general market youth
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