I heard a radio ad today (yes, real live, terrestrial radio) where they did their regular radio pitch, but then at the end they didn’t give their web address.

What kind of radio ad doesn’t give their web address at the end of the ad?

The kind that finishes by saying “You can Google ‘Brandweek’s Superbrands’ for more information.”

I guess if you’re dead solid sure that you’ll be the top search result on Google, you don’t need a URL anymore. Just tell people to Google it.

I did. It worked.

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