Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies.

Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the general market agency will be driving the programs, which will be part of / fully integrated into overall media plans, etc.

Am I over-reacting here?

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