Archive for June, 2009
Interesting post on Hispanic agencies discriminating against their own
Thursday, June 25th, 2009
Claiming discrimination at multicultural agencies can be a slippery slope.
Read more
Burrell joins the digital advertising age – it’s about time!
Thursday, June 11th, 2009
30-year African-American advertising veteran shop Burrell Comunications announced today that they have hired Don Moore, formerly of Google, to launch their new digital service group Burrell Digital. You can read the full press release here.
I applaud Burrell for the hire and expansion into digital. A lot of Af-Am ad agencies pay digital a lot of [...]
The end of http:// and .com?
Tuesday, June 9th, 2009
I heard a radio ad today (yes, real live, terrestrial radio) where they did their regular radio pitch, but then at the end they didn’t give their web address.
What kind of radio ad doesn’t give their web address at the end of the ad?
The kind that finishes by saying “You can Google ‘Brandweek’s Superbrands’ for [...]
The Untapped Side Of Hispanic Mobile Marketing
Thursday, June 4th, 2009
I just published a piece on MediaPost’s Engage Hispanic on the emerging world of Hispanic mobile web advertising -
Here is the entire piece in case you don’t want to click over:
There has been quite a bit of chatter during the last year or so about mobile marketing to Hispanics. Most of this talk has revolved [...]
The continued, subtle and incessant attack on multicultural agencies
Monday, June 1st, 2009
Don’t mean to sound like a “black helicopter” conspiracy theorist, but this morning’s MediaPost OnlineSpin article entitled “Waking Up To The Word On Multicultural Marketing” sure reads like another attack on multicultural agencies.
Under the veil of “All marketing essentially is multicultural” this article lays out a vision for integrated multicultural marketing – i.e. the general [...]
Search the blog
Read the popular posts & comments
See blog posts from the past
