Archive for April, 2009
Can you say “download” in Spanish?
Thursday, April 9th, 2009
eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part: [E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics were [...]
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More Against Mobile Marketing
Wednesday, April 8th, 2009
Following up on my post last month on the death of mobile marketing, Tribble continues to bang the drum on “mobile marketing is dead.” Does the mobile market even exist? The answer is flatly no. Before the checks were cut to develop their mobile advertising model was outdated… just like the phones the executives were [...]
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RT = FWD?
Tuesday, April 7th, 2009
You know this story – when someone first gets on email, they start forwarding you every “Did you know?” email and chain letter they receive. It’s a natural process – newcomers to email get a flood of information that they haven’t previously had access to and they think it’s wonderful. On top of that, some [...]
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Using Personas to Reach Hispanics Online
Thursday, April 2nd, 2009
How do you segment and target Hispanics based on their behavior online? Personas. For more on applying this digital marketing tool to the Hispanic market, check out my latest article on MediaPost’s Engage Hispanic.
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Will Advertising Fail?
Wednesday, April 1st, 2009
There is a heated debate underway in the blogosphere on the very basis of our entire industry – will advertising, particularly on the Internet, survive? A professor (Eric Clemons, Professor of Operations and Information Management) from my alma mater, The Wharton School of Business, claims that paid advertising as we’ve all come to know it [...]
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