Did you hear about the first agency selection RFP distributed via Twitter?

Last Thursday, Current Network became the first brand to solicit agencies via Twitter to receive RFPs for its account review.

Just another chapter in the burgeoning popularity of Twitter? Or just a side-show stunt for a brand to get some free PR.

While I tend to view this as more the latter, the entire turn of events got me thinking about Hispanic agency reviews. Can you imagine what would happen if Current Network was looking for a Hispanic agency? Probably wouldn’t have been as exciting nor have solicited the hundreds of creative responses that Current received (check out One to One’s video response). I mean, how many leaders at Hispanics agencies even Twitter? My theory is that not a lot. Would love to be proven wrong…

If any of you follow any Hispanic agency leaders via Twitter, please share their Twitter usernames. Mine is www.twitter.com/jrvilla

This entry is filed under advertising, interactive, media, multicultural, PR, press, social media, twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.