Batanga announced on Monday that they raised new VC money to invest in HispanoClick, the ad network they acquired in 2008. According to VentureWire (via PaidContent), the amount of the funding was $2.5 million.

The first thing I’m curious about on this deal is why they would raise money for an ad network in this market. The valuation would have been great in 2007, but it can’t have been too good now. Secondly, I wonder what kind of valuation Batanga got relative to its $30 million round in 2007. Unlikely it was too good if they only raised $2.5 million. Finally, I’m curious why they felt this was a good time to pour resources into HispanoClick? What kind of opportunity or threat do they see?

My questions don’t necessarily have negative implications. Batanga may see a golden opportunity and got a truly outstanding valuation on just enough money to push HispanoClick over the top. On the other hand they may be strapped for cash and need the money to stay competitive in a bad economy. I don’t know and companies always spin new VC money as a positive, so I guess we’ll just see how it plays out.

Either way, best of luck to the Batanga folks and congratulations on raising money in a terrible VC environment.

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