eMarketer has a post up today citing a Scarborough report on Hispanic online usage and activity. It’s well worth checking out the whole thing (click here), but I thought this was the most amazing part:

[E]ven though they are slightly less likely to have broadband than the average US adult Internet user, online Hispanics were 211% more likely to download digital content.

That’s a lot of downloads. If you’re a marketer looking to sell downloads, this indicates that you really need to consider reaching out to the Hispanic market. Additionally, if you’re a Hispanic marketer, you should consider some way to utilize this propensity to download to your advantage, through music, video, podcasts, or something else clever.

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