Archive for April, 2009

I frequently get people calling me to ask what the average CPM is for online ads, or Hispanic online ads, or online video pre-roll. I usually won’t give a number, but instead give a range, based on my recent anecdotal observations. eMarketer seems to think that’s good policy, as it seems that nobody really knows [...]

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Following up on my post from earlier today. According to peHUB, Batanga’s $2.5 million was supposed to be part of $7.5 million funding round. This was from a securities filing done on April 6. No word yet viagra pills on whether Batanga has since been able to raise the other $5 million, or if they [...]

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Batanga announced on Monday that they raised new VC money to invest in HispanoClick, the ad network they acquired in 2008. According to VentureWire (via PaidContent), the amount of the funding was $2.5 million. The first thing I’m curious about on this deal is why they would raise money for an ad network in this [...]

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Yesterday Terra announced that it has partnered with MiGente (owned by Interactive One) to cross-market and cross-sell their audiences. It seems that Terra is going to be managing ad sales for MiGente and sharing some content with the site. This seems like a great idea. Most observers I’ve spoken to agree that Radio One acquired [...]

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