April « 2009 « Think Multicultural

Hispanic AOR RFP on Twitter?

Wednesday, April 29th, 2009

Did you hear about the first agency selection RFP distributed via Twitter? Last Thursday, Current Network became the first brand to solicit agencies via Twitter to receive RFPs for its account review. Just another chapter in the burgeoning popularity of Twitter? Or just a side-show stunt for a brand to get some free PR. While [...]

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How much do online ads cost?

Thursday, April 23rd, 2009

I frequently get people calling me to ask what the average CPM is for online ads, or Hispanic online ads, or online video pre-roll. I usually won’t give a number, but instead give a range, based on my recent anecdotal observations. eMarketer seems to think that’s good policy, as it seems that nobody really knows [...]

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More on Batanga’s new venture round

Tuesday, April 21st, 2009

Following up on my post from earlier today. According to peHUB, Batanga’s $2.5 million was supposed to be part of $7.5 million funding round. This was from a securities filing done on April 6. No word yet on whether Batanga has since been able to raise the other $5 million, or if they intend to. [...]

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Batanga Raises Money to Put Into HispanoClick

Tuesday, April 21st, 2009

Batanga announced on Monday that they raised new VC money to invest in HispanoClick, the ad network they acquired in 2008. According to VentureWire (via PaidContent), the amount of the funding was $2.5 million. The first thing I’m curious about on this deal is why they would raise money for an ad network in this [...]

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Hispanic Social Networking Update â€“ Terra and MiGente

Tuesday, April 14th, 2009

Yesterday Terra announced that it has partnered with MiGente (owned by Interactive One) to cross-market and cross-sell their audiences. It seems that Terra is going to be managing ad sales for MiGente and sharing some content with the site. This seems like a great idea. Most observers I’ve spoken to agree that Radio One acquired [...]

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