Archive for March, 2009
More thoughts on multicultural shops being at risk
Thursday, March 12th, 2009
Alberto Ferrer from The Vidal Partnership and AdAge’s Big Tent posted an interesting piece yesterday on the threats general market agency “partners” pose to multicultural agencies, particularly in these tough economic times. The conundrum Alberto discusses can be more broadly applied to all specialist agencies. At the end of the day, most clients want to [...]
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Targeting Over a Million Spanish Speakers on Facebook
Wednesday, March 11th, 2009
Facebook today announced a number of new ad targeting features it has added to its online advertising capabilities. Among them is the ability to target someone by their primary language. Many of you have told us you would like to target users by the primary language they speak. Now you can. For instance if you [...]
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Even Reagan Would Need Hispanics Today
Friday, March 6th, 2009
It’s not just brand marketers who have to reach out to multicultural markets. Politicians and political parties also need to be aware of the growing power and presence of Hispanic and other multicultural voters. A major Republican strategist put it this way: [A]t the end of the day here’s the one statistic we all got [...]
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YouTube Fights Back
Wednesday, March 4th, 2009
And just like that, YouTube fights back against Hulu’s monopoly on premium online video content ($): Google Inc.’s YouTube and Universal Music Group are discussing a significant partnership under which YouTube would provide technology and ad sales support to help distribute Universal’s video content to other Web sites, said people familiar. The plan would entail [...]
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Hulu vs. Google
Tuesday, March 3rd, 2009
Young MC gets this so right that I almost don’t need to write anything else. In this case, the old media experts realized that brands will pay to advertise on Hulu’s TV shows and movies, not on YouTube’s home video of someone face planting after a sick 360-ollie-turbo-axel gone wrong. It’s dead certain that YouTube’s [...]
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