eMarketer had a report recently on “The Dwindling Digital Divide.” The article focused on how African-Americans are increasingly going online.

However, what I found was interesting was the huge amount by which Asian-Americans over-index in online shopping and buying. Seventy percent of Asian-Americans say they shop online, as compared to fifty-six percent of all Americans.

Looking at these numbers, I am surprised that more money isn’t focused on that market.

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